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Logitech drops Google TV

Mel Martin

Logitech Chief Executive Guerrino De Luca says his company's dance with Google TV was a "big mistake" and says it will stop producing the set top box.

The Verge website quotes De Luca as saying the introduction of the Logitech Revue with Google TV "cost us dearly" and when supplies are sold out, that will be it for the ill-fated venture.

It is estimated that Logitech spent about US$100 million on the product and has little to show for it. While some other companies, notably Sony, are still selling Google TV boxes, the little Apple TV is still in stores and apparently satisfying buyers, even if it hasn't been a blockbuster hit either.

The second-generation Apple TV, announced in September of 2010, has experienced much better sales success than the original model. The reason? Most likely it's because of the addition of other services like Major League Baseball and Netflix. Apple says it has sold more than 2 million of the units so far.

Now rumors are flying that Apple will produce a complete TV solution, and quotes in the recent Steve Jobs biography have added to the speculation that something might be on the way.

[via The Verge]

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