Will Wright reveals 'Hivemind,' his new, personal gaming venture

Will Wright has told VentureBeat that he, in conjunction with a new California-based social gaming startup named Hivemind, is working on a new genre of "personal gaming" -- the first installment of which shares the name of his new company. The "personal" aspect of Hivemind will be derived from the game's capacity for learning about "you and your routines." Wright added, "If we can learn enough about the player, we can create games about their real life."

Of course, since we spend a majority of our time writing about games, we're worried about the potentially infinite feedback loop Wright's title would create. Don't get us wrong, we're just egotistical enough to enjoy such an experience, but it would pretty much be a game about writing about a game about writing about a game about writing about a game, and so on, forever and ever, ad infinitum.