In what Google is calling its "off-season spring cleaning series," the mega company is finally setting some end dates for many of its lukewarm services, most notably the once-hyped Wave, Knol and Friend Connect. Sitting on Death Row for some time now, Mountain View has slowly phased out the less-than-successful products, most recently announcing that it would kill seven APIs including Translate and Video Search. The sweep is part of Google's VP of Product Management Bradley Horowitz' overall plan to "[do] less of throwing things against the wall," focusing instead on "doing fewer things well." Besides the aforementioned services to receive the axe, Google will also be putting an end to Bookmarks List, Gears, Search Timeline and its Renewable Energy Cheaper than Coal initiative. The company says the overhaul is part of the effort "to build a simpler, more intuitive, truly beautiful Google user experience" -- in other words, "it's not me... it's you." Check the source for more details.