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DigiTimes: Acer eyes Ultrabook price drop for next year, bigger cuts coming in 2013

Amar Toor, @amartoo
12.01.11
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Having recently affirmed its commitment to the netbook, Acer is now reportedly looking to boost its Ultrabook sales, with the help of a handsome price cut. Citing company president Jim Wong, DigiTimes reports that Acer will slash the price of its Ultrabook offerings by as much as 20 percent next year, dropping them from around $1,000 to between $800 and $900. The cut, expected to go into effect during Q2 2012, will be followed by a subsequent reduction to $500 in 2013, when Acer expects more vendors to enter the market. The hope is that the manufacturer will be able to reclaim some of the ground it's lost to competitors in recent months, though it remains to be seen whether or not the strategy pays dividends.

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