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Sony Euro boss: Japanese Vita sales not indicative of international reception


Sony Europe president and CEO Jim Ryan isn't worried about the success of PlayStation Vita the US or Europe, despite quickly dwindling sales in Japan, reports MCV. Judging the potential international success of any product based on Japanese reception is difficult, said Ryan. Specifically in regards to PlayStation hardware, Ryan believes it is "dangerous to the point of impossible to take any experience from the Japanese market and try and extrapolate it, and propose upon what will happen in Europe or North America."

The various international markets are simply too different, said Ryan, and they are "diverging to a greater extent than they were different in the past – if that's even possible." Ryan makes a good point, but it's worth noting that Japan has long been one of the most enthusiastic markets for the PSP, the Vita's predecessor. It will be interesting to see the reaction in Europe and North America, where the reception of Sony's handhelds has been somewhat cooler.

For now, Ryan and Sony are chiefly concerned with preparing for the Vita's European launch on February 22. The Vita will release in North America on the same day.

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