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NBC News grows a digital publishing arm, plans 30 titles for 2012

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Because you can never have your fingers in too many media pies, the powers that be at NBC News are now extending their reach into the eReader space. Under the company's newly minted NBC Publishing imprint, coverage related to current events, docs and bios, in addition to content culled from other NBC Universal divisions, will get a second life as either digital singles (think: longer than an article, shorter than a few chapters) or straight-up eBooks, with about 30 titles slated for this year. The venture, spearheaded by GM Michael Fabiano, will also reportedly serve as a platform for indie authors that rely heavily upon NBC's own archives for sourcing in their work. So, will this brave, new embrace of a 21st century business model manage to wean news junkies off that 24/7 cable drip and back into the Peacock's greedy eager arms? Hard to say until that first title hits virtual stands next month. But when it does, here's to hoping it's more Brian Williams: A Man Mad About Lana Del Rey, than Telemundo: Inside the Telenovela. Just sayin'.

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