Red 5 Studios is making a little marketing push for Firefall, and the first salvo takes the form of a new dev diary video starring CEO Mark Kern.
If you're not familiar with the game, this clip is a great place to start. Kern explains how Firefall is really two titles in one, with the first game being a ginormous open world featuring loads of PvE content. The second game is centered around Firefall's e-sport components, which include ranked leaderboard matches ranging from 5-on-5 to 15-on-15.
Kern also mentions the game's unique take on beta and launch. In basic terms, Red 5 implements feature sets, collects beta feedback, and iterates on down the line (as opposed to presenting a finished product for mass beta testing). This staged approach will also apply to the game's launch, and Kern says the game will be rolled out "organically" much like Google's Gmail service.
Finally, content expansion in Firefall will be player-driven. Cross-server cooperation will be necessary to craft MRU units that will expand the playable area from 10 square miles to an entire globe. Kern also touches on the trendy games-as-a-service mandate, and he says that as long as players are around to support Firefall, Red 5 will be around to generate new content. Watch the full video after the break.