GamersFirst has just announced a partnership with Iceberg Interactive to distribute APB Reloaded to brick and mortar stores across the UK, Ireland, Germany, Switzerland, Austria, and Scandinavia.
The box sells for £20 and features £30 of bonus items including a permanent hi-performance vehicle, weapon, and 30 days of premium access (which in turn provides increased cash and reputation rewards, plus a hefty discount at the cash shop).
APB Reloaded is an open-world third-person shooter set in the crime-ridden streets of San Paro. The game is free-to-play, powered by the Unreal 3 Engine, and features an advanced avatar customization system that allows for personalized symbols, clothing, vehicles, and in-game music.
[Source: GamersFirst press release]