You'll be able to buy Mass Effect 3
digitally on March 6, the same day it launches in stores. And for doing so, you won't just get the convenience of pants-optional purchasing -- you'll also get (just like with every other offer relating
to Mass Effect 3
) some DLC, in the form of an M55 Argus rifle.
You'll also get an exclusive, pre-order only PS3 theme (above), so people will have a good idea of what you're about to play, or what you just played, when you're in the XMB.