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Zynga breaking away from Facebook dependency with 'Zynga Platform'


Zynga is, evidently, aware how crazy and risky it sounds to tie your entire multimillion-dollar business to a single other company (like, say, Facebook). And so it is diversifying, announcing its own Zynga Platform, a Zynga-run portal for the company's social games, like CastleVille, Words with Friends, and ... you know, Zynga stuff.

The platform will feature a live "Social Stream" to see your friends' activity, player profiles (with a "helpfulness" rating), and even a selection of games from other social game companies who are acting as "partners" on the platform.

The Platform will be located at, and will launch in beta form "in a few days," according to the announcement from CEO Mark Pincus.

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