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Zynga CEO: company building cross-platform cloud compatibility


We've already heard from Zynga how the company plans expand its scope a little bit from its very popular Facebook-only titles. Zynga founder Mark Pincus says in an interview with Om Malik that its policy extends to current tech being built to share saves across the cloud. "In other words, you can play a game on a computer and call it up on Xbox," Pincus says as an example, "and you resume from the point you left off, except the game play will now be customized for the Xbox controller." Game information will be shared, but the experience will be different.

That's already the case for Zynga's games on iOS -- they have a very different feel when played on mobile devices, and have even found different audiences. "Words for Friends doesn't do as well on Facebook as it does on the iPhone," for instance, "because they are a mobile first experience. Our poker game does well on the mobile as well."

This doesn't mean that Pincus is saying Zynga's working on Xbox ports of its titles. Instead, the company is building out the tech right now to extend these games out in various forms to even more platforms in the future.

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