do well. Especially ones that fly as well as this. Just two hours after launching, the Pebble watch from Allerta landed $100,000 in pledges. Two. Hours. When you consider the phone-friendly e-paper timepiece was being offered at $115 a pop, that's a lot of individual supporters, and therefore pre-orders to fulfill. Of course, we like to think we played a small part in this story, but the credit ultimately has to lie with the product developers themselves, who clearly captured people's imaginations. And then some. At time of writing, the tally's run to well over $1 million with 36 days still to go.