And so, at about 12PM EST today, Gage kicked off the "1/2 OFF 24hr Sale Holy Crap, I'm Near the Top, This is Crazy! Help an Indie Take On Rovio+Zynga!" deal. If you want a well-regarded, beautiful word game, and you want to help a tiny indie triumph briefly over the titans of iOS, check it out on the App Store. And go ask Gage anything on Reddit – he's there answering questions to promote the promotion.