Any troglodytes out there who didn't know that AMD's next APU architecture is inbound? If so, we're gonna toast marshmallows outside your cave and give you a little pre-brief: Trinity will be a range of processors for "performance" notebooks and desktop PCs, which will continue in AMD's Fusion tradition of providing both the CPU and discrete-class graphics in a single-chip, power-efficient design. A potential rival to Ivy Bridge and the coming stampede of Ultrabooks? Yes indeed, although it's too early to say how closely matched these athletes will be, despite some early indications of 4GHz+ clock speeds. Judging from our recent look at a Trinity-packing Compal laptop, undercutting Ultrabooks on price will also be part of AMD's strategy -- along with throwing out Brazos 2.0 APUs to mop up the extreme low-power category. After all, Ivy Bridge probably won't offer truly discrete-class graphics until it's paired with an add-on GPU, which will inevitably bump up its price for gamers and multimedia types. If Trinity serves up great visuals and next-gen performance all in one go, AMD's accountants might be able to leave their subterranean hideouts too.