Guild Wars 2 is reaching a fever pitch thanks to beta invite emails. ArenaNet's publicity machine is capitalizing on the mania, too, especially on Facebook. The game recently reached the 470,000 "likes" milestone, and fans were rewarded with a new piece of concept art. As you can see above, it's a huge golem boss in the Maguuma Jungle. Also note the tiny Asura in the foreground who gives a sense of the creature's enormous scale.
ArenaNet is dangling another carrot in the form of the 480,000 "like" plateau. Once it's reached, players will be rewarded with another piece of art. There's even a teaser of the upcoming image on the GW2 Facebook page.