Apple has pulled an app that allows iPhone users to turn Bluetooth on and off with a single tap, and that's not sitting right with ZDNet blogger Jason O'Grady. According to O'Grady, that one app removal "demonstrates how (Apple) has become lethargic and how iOS innovation has slowed to a crawl." If a lethargic company can turn in a US$39.2 billion quarter, I'd love to see what an "innovative" company could do.
So Jason, innovation in the iOS field has definitely slowed to a crawl?. Yeah, there are only 600,000 apps available in the App Store, so the removal of one app -- the $0.99 Bluetooth OnOff -- that used private APIs specifically forbidden by Apple is obvious proof that Apple has become lethargic and that there's no innovation. Was this post supposed to run on April 1st and got delayed to today by mistake?
Sure, it takes five or more steps to turn off Bluetooth in iOS, and it's not a top level on-off button in Settings. While that is a pain, how often do you really need to turn off Bluetooth? According to O'Grady, "Bluetooth uses battery capacity so it's better to turn it off while not in use."
What? I have Bluetooth turned on all the time on my iPhone 4S and I don't see it sucking my battery dry. Of course, I don't use a Bluetooth headset or speakers most of the time, but I get amazing battery life with Bluetooth constantly turned on for instant connections when I need them. I'd be willing to bet that most iPhone users couldn't even tell you if Bluetooth is on or off at any particular time.
We all get frustrated with Apple at some point or another for some niggling point, but I'd have to conjecture that the overall level of frustration is pretty incredibly low for the company to continue to turn in quarter after quarter of outstanding financial results. This is one ZDNet post that needs to go back to the whine cellar to mature.