When you pick up that 2013 Cadillac XTS at the dealership, you're going to get more than just the keys, the car, and a free bottle of car wax. That new luxury car of yours is also going to come with an iPad.
The purpose of the iPad is to provide new XTS owners with training about the many features of their new car, including the powerful built-in CUE infotainment system. Cadillac's head of customer experience, Mark Harland, notes that "The moment you pull away from the dealership there's this kind of black hole for 90 days" during which the owner and dealer rarely have any contact.
The iPad comes loaded with OnStar RemoteLink, MyCadillac, and a CUE simulator. With the iPad, new Caddy owners can learn about all of the features of the car and CUE on their own time and at their own pace. Other parts of the Cadillac customer experience initiative include having the CUE team visit Cadillac forums, community sites, and social media to resolve issues before they get out of control.
Oh, and if you own an iPhone, the XTS appears to have a nice little niche in the center console just for your favorite communications device (check the bottom right of the image above).