Latest in 4g

Image credit:

T-Mobile targets iPhone, AT&T in new ad

Share
Tweet
Share
Save

Sponsored Links

T-Mobile is really shaking up its ad strategy lately. First, their demure young lady in the cute dress became a leather-wearing biker chick (supposedly to show off how fast the company's new network is), and now they're targeting AT&T and the iPhone directly, in the new ad you can see below.

There's an interesting subtext on this one, however, and that's that T-Mobile is likely going to finally get the iPhone on its network later this year. So this ad is a surgical poke rather than a broad swipe: it attacks AT&T's service, and subtly hints that the iPhone would be so much better in the hands of the lady on the black and pink bike. Funny.

In this article: 4g, 4s, ad, advertising, iOS, iPhone, network, t-mobile
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

The best mobile devices for students

The best mobile devices for students

View
Porsche streamlines the Taycan EV’s infotainment system

Porsche streamlines the Taycan EV’s infotainment system

View
Lenovo’s Smart Clock becomes a more capable home hub

Lenovo’s Smart Clock becomes a more capable home hub

View
Wirecutter's best deals: Save $60 on an Acer Chromebook 11

Wirecutter's best deals: Save $60 on an Acer Chromebook 11

View
Samsung Galaxy Note 10+ review: Weird, but in a good way

Samsung Galaxy Note 10+ review: Weird, but in a good way

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr