Latest in 4g

Image credit:

T-Mobile targets iPhone, AT&T in new ad

Share
Tweet
Share
Save

T-Mobile is really shaking up its ad strategy lately. First, their demure young lady in the cute dress became a leather-wearing biker chick (supposedly to show off how fast the company's new network is), and now they're targeting AT&T and the iPhone directly, in the new ad you can see below.

There's an interesting subtext on this one, however, and that's that T-Mobile is likely going to finally get the iPhone on its network later this year. So this ad is a surgical poke rather than a broad swipe: it attacks AT&T's service, and subtly hints that the iPhone would be so much better in the hands of the lady on the black and pink bike. Funny.

From around the web

ear iconeye icontext file