Latest in Branding

Image credit:

Intel launches youth-focused iQ webzine, tells its brand story through aggregation


It's like Highlights for kids, but with a decidedly techno-centric spin. The company known more for what it's put inside our gadgetry has just unveiled a new digital magazine, iQ, intended for the youthful, über-connected masses. Looking much like Flipboard in design and borrowing a live tile-ish approach, the internally-curated Intel webzine culls content from outside pubs and mixes it in with original and partner-contributed pieces to, as EIC Bryan Rhoads puts it, "tell... the bigger story of who we are as a brand." Indeed, it may do just that via the circuitous route of social recommendations, given that each news box grows in prominence along with its viral importance. There's no paid or free app to download, just a simple URL to link you to that dynamic "front page." So, if you feel your angst-ridden teenagers are in need of an industry-specific educational focus, this might be one site to add to their bookmarks.

From around the web

ear iconeye icontext filevr