In Insert Coin, we look at an exciting new tech project that requires funding before it can hit production. If you'd like to pitch a project, please send us a tip with "Insert Coin" as the subject line.
On average, North American consumers will spend a lifetime total of five days on failed attempts to pair their dock connector cable with an iPad or iPhone. Yeah, that's not true, but we can certainly sympathize with frustrated device owners -- fitting a tiny connector to any gadget can be a chore, especially in the dark. Scrap Pile Labs' CordLite sets out to point the way to a successful connection with its built-in LEDs. The illuminated cable is quite simple to use -- with no buttons or switches to fuss with, the connector lights up when you touch the aluminum plates, and powers off the moment it's secured to your device. There's really not much else to it -- CordLite functions identically to an Apple-manufactured cable, though the dock connector itself is significant larger than the OEM variety, at least in its current prototype form.
The design team has turned to Kickstarter to get their project funded, with a $70,000 goal. If all goes to plan, they expect to ship black or white CordLites beginning in September at $35 a pop, but as always, getting in during the "pre-order" phase will net you a hefty discount. The first 200 backers can get an early-bird cord in the color of their choice with a $25 pledge, with the required amount jumping up to $30 from there. A $45 pledge gets you an exclusive laser-etched model, while $50 will be met with a pair of early-bird cords. As you may have gathered from the picture above, the first version will only function with Apple devices, though a microUSB cord is also said to be in the works. See it in action in the video demo just past the break.