Outdoor concerts, European music festivals, keggers -- whatever your concept of summer fun is, GameStop's adding its own EXPO to the list. Previously the exclusive province of its own employee horde, the gaming retailer's opening up its annual conference to the pasty-faced public for the first time this year. You'll have to be a PowerUp Rewards member to get an invite for the video game-centric shindig, but after that, entry is merely a two-tiered level of commitment away -- general admission costs a trifling $35, while the VIP perks'll ring up at a $100 premium. The happening's set to take place during the Dog Days of August -- the 29th to be exact -- in San Antonio, Texas, where interested gamers can gawk at and, presumably, play upcoming releases, rub shoulders with notable industry types and just feel like a member of a greater geek community. Sure, it's no Lilith Fair Redux, but you gotta take what you can get. Official presser after the break.