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Pure updates Evoke Mio radio with six new colors, thinks you need a new shade for summer

Sarah Silbert
05.27.12
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Do you really think a black FM radio -- or even worse, one in an off-season shade of grape --- can get you through the summer? Radio maker Pure wants to correct your errant ways. The company is expanding its Evoke Mio radio line with six new "on-trend" color options. The radio is already available in black, teal, grape and cherry, and now Pure is adding pepper, mustard, paprika, sage, rose and seagrass shades. While the colors are new, the specs are the same as on the original model: there's digital and FM radio, space for 30 presets, an auxiliary input for a PMP and an auto-dimming OLED panel. The new Pure Evoke Mio collection will go on sale in June for £130 (it's unclear if the radios will head stateside as well).

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