SOE had quietly removed the option to purchase non-recurring subscriptions in its MMOs with Station Cash. SOE President John Smedley arrived on the EverQuest II forums to apologize for how it was handled and assure players that this purchase option would return for a limited time so that last-minute partakers could take advantage of it:
"I'm sorry we didn't do a good job of messaging this. It was handled while we were at E3 and that was bad. Very simply put, we pulled the non-recurring subscriptions because we want a closer look at the numbers and how our overall pricing of subscriptions is impacted by it. I don't want anyone thinking they were pulled because of double SC promotions or anything like that.
"We're trying to figure out the right balance of things that make our customers feel great about our pricing and balance that against our customer base as a whole. We aren't saying they are going away for good. We're just looking carefully at the data right now and how we do this right. Please be patient while we figure this out. These non-recurring subscriptions are something we're still working through and we want to make sure we do this right. Obviously as a business we have to make sure the decisions we're making good for our players, and I assure you that's what we're trying to do.
"I've asked the team to put them back up for a week to let people buy them with existing SC. I'm not sure when it will be back up. Maybe today or maybe Monday (a lot of our team went to E3)."