In the town of Halfhill, located in the heart of the Valley of the Four Winds, adventurers can find many interesting people and things at the market. One of the market residents, Sungshin Ironpaw
, can train your cooking from level 1 to 525 and has all of the required (new) recipes and mats to do it. At this point in the beta, it's not cheap, but the prices of course may change before launch.
Once you are at 525 cooking, the Guide to the Ways will offer you quests so that you can begin pursuing the the six Ways
(specializations). Each Way has a max level of 600:
Some of the quests, recipes and items that you can get from Sungshin are in the gallery below.
[Thanks for the tip, Jesse!