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Syndicate reboot 'didn't pay off' for EA; SSX reboot 'very successful'


Clearly a positive review on Joystiq isn't the sales driver we thought it was. Despite having a good time with it ourselves, it would seem EA's Syndicate reboot was not the commercial success the company had hoped for. So says EA Labels president Frank Gibeau.

"Syndicate was something that we took a risk on. It didn't pay off – it didn't work," Gibeau told CVG. "But in general it doesn't change my appetite for wanting to go look in the library and see what we have and maybe bring back some IPs for the next-generation. That's the nature of the business; some stuff works, some stuff doesn't."

EA's other big reboot this year, SSX, apparently fared a bit better. Gibeau called this year's revival "a very successful launch for us," and lauded the game's "online innovation" as a catalyst for bringing the series back. "It's done well and you'll probably see more in the future," Gibeau concluded.

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