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Samsung's new CEO promises 'particular focus' on software, UI and design

Sharif Sakr

There's nothing worse than complacency in an incoming CEO, so it's fortunate that Kwon Oh-hyun is prepared to openly address weaknesses in his empire. He used his inaugural speech to declare that "a particular focus must be given to serving new customer experience and value by strengthening soft capabilities in software, user experience, design and solutions." Behind the corporate language, it sounds like he could be getting at the same issue we found with the Galaxy S III: Sammy is unrivalled when it comes to technology and specs, but its sense of aesthetic and UI arguably still needs some work. Equally, he could also be referring to an ongoing desire to expand the Bada mobile OS and the ChatON messaging service. The question now is how much of Samsung's river of cash he's planning to divert to his developers.

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