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Fujifilm outlines X-Pro1 lens roadmap, brings zoom at last this fall

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If there's been one outstanding gripe with Fujifilm's X-Pro1 camera, it's been the absence of zoom lenses; short of French kissing the subject, you might not get the photos you want. While there isn't much of a solution right this second outside of buying the fixed-lens X10, the Japanese camera designer can say when we'll see an interchangeable XF-mount zoom lens: fall 2012. That's when a bright 18-55mm, f/2.8-4.0 optically stabilized lens will make its appearance, along with a 14mm f/2.8 prime. Fujifilm will revert to unveiling nothing but pancakes and primes during early 2013, but the middle of that year will finish covering the zoomable basics through a wide-angle 10-24mm f/4.0 OIS lens and a 55-200mm, f/3.5-4.8 OIS telephoto. We wouldn't expect pricing with the new glass still months away -- but at least you can start planning that Sumatra vacation knowing you won't have to chase down the wildlife to get a good keepsake shot.


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FUJIFILM ANNOUNCES ROADMAP FOR NEW XF LENSES FOR THE X-PRO1 INTERCHANGEABLE LENS DIGITAL CAMERA SYSTEM

Valhalla, N.Y., June 25, 2012 (EMBARGO UNTIL 10:00 PM ET) – FUJIFILM North America Corporation today announced plans to offer an expanded selection of FUJINON XF lenses for the FUJIFILM X-Pro1 Interchangeable Lens Digital Camera System that will offer a wide range of new shooting opportunities for professional and advanced photographers. From super wide single length focus to telephoto lenses, users will now be able to freely choose which XF lenses match their shooting style, and allow them to experience the extraordinary image quality of the FUJIFILM X-Pro1 in a variety of new ways.

Fall 2012

Beginning in the fall of 2012, Fujifilm will introduce two new bright and fast aperture prime FUJINON XF lenses: the XF14mm (21mm) F2.8 single focal length lens and the XF18mm-55mm (27-84mm) F2.8-F4 lens.

Each of the new XF lenses are designed to deliver sharp, clear images of unmatched quality with precise aperture control, and beautiful bokeh effects thanks to the design of the molded aperture diaphragm blades. The blades are curved to create a circular image at all aperture settings, while the very edges of each blade are meticulously rounded off rather than cut off, to deliver more pleasing images.

Early 2013

Then in early 2013, Fujifilm will also deliver three more high performance single focal length lenses that include the XF56mm (84mm) F1.4 lens, the pancake XF27mm (41mm) F2.8 lens and the XF23mm (35mm) F1.4 lens.

Middle 2013

Then in middle 2013, Fujifilm will launch a telephoto XF55mm-200mm (83-300mm) F3.5-F4.8 lens and the super wide zoom XF10mm-24mm (15-36mm) F4 lens, both with optical image stabilization.

"The FUJIFILM X-Pro1 is an amazing professional grade camera that delivers outstanding image quality, and we are very excited to announce our plans for an expanded line of new XF lenses that will bring even more functionally to the X-Pro1 system," said Go Miyazaki, division president, Imaging and Electronic Imaging Divisions, FUJIFILM North America Corporation. "These new premium FUJIFILM XF lenses are designed to deliver stunning image results, and they also fit seamlessly with the build and beauty of the FUJIFILM X-Pro1."

The award-winning FUJIFILM X-Pro1 digital camera features a custom-developed 16MP APS-C X-Trans CMOS sensorTM that incorporates a newly developed filter array and Fujifilm's proprietary EXR Processor technology. The FUJIFILM X-Pro1 delivers superlative image quality that rivals currently available mid and high-end DSLR models. The FUJIFILM X-Pro1 also features the unmatched 2nd Generation Hybrid Multi Viewfinder, a gorgeous magnesium alloy chassis, and an improved user interface for easy and intuitive operation.

To see amazing images taken with FUJIFILM X-Series cameras, please visit: http://fujifilm-x.com/photographers/en/index.html.

Pricing and availability will be announced at or near the launch time.

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