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Brightcove's concept for an Apple TV


Brightcove CEO Jeremy Allaire is excited about the Apple TV and its future. The head of the video publishing powerhouse recently presented the idea of an apps-driven platform that relies on AirPlay to share content between the Apple TV and other Apple hardware. iOS devices, Allaire says, will become "the next-generation TV set-top box" and will bring "hundreds of thousands and soon millions of rich interactive applications and experiences onto your TV set."

To bring this new way to interact with the TV one step closer to reality, Brightcove has introduced the App Cloud Dual-Screen Solution for Apple TV. The technology will let iOS users use AirPlay to stream a show to their HDTV, while simultaneously interacting with information about the show. You could, for example, watch an episode of History's Mountain Men and read trivia about the adventurers in the show at the same time. The solution includes a software development kit that'll let developers easily create dual-screen AirPlay-enabled apps. You can watch a demonstration of the technology in the video below.

[Via AllThingsD]

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Brightcove Unveils App Cloud Dual-Screen Solution for Apple TV

June 26, 2012 / Brightcove Press Release

Media publishers empowered to easily develop rich iPad and iPhone content apps that simultaneously control full-screen content experiences on HDTV

BOSTON, June 26, 2012 - Brightcove (NASDAQ: BCOV), a leading global provider of cloud content services, today unveiled the App Cloud Dual-Screen Solution for Apple TV. The new solution enables media publishers to develop rich content apps for the iPhone and iPad that simultaneously control content, data and information presented on an HDTV while displaying synchronized content on the iPad or iPhone. The unique dual-screen solution leverages Apple's AirPlay technology, which allows viewers to use applications that simultaneously present content, interactive options and data on both the touch device and an Apple TV.

With Brightcove's new App Cloud Dual Screen Solution for Apple TV, media publishers can capitalize on the growing consumer trend of using mobile devices while watching TV. A national survey of more than 2,000 Web-enabled smartphone users conducted by Razorfish and Yahoo! found that "80 percent of respondents are mobile multitasking while watching TV."[1] Brightcove customers can now leverage this trend by offering their audiences a variety of enhanced viewing experiences, including the ability to stream programs to an HDTV while enjoying relevant content on the app such as actor bios, past-season recaps, trivia, photos, and more.

"The App Cloud Dual-Screen Solution for Apple TV opens the door to a new kind of content experience for the connected consumer that blends the rich contextual information that fans crave with HD television viewing," said Jeremy Allaire, Brightcove chairman and chief executive officer. "App Cloud is transforming the iPad and iPhone app experience by marrying rich contextual content for mobile devices with online video viewing on the living room television."

Brightcove's new Dual-Screen App Solution will be included in the new App Cloud software development kit (SDK) and available to the open source community, enabling content owners of all kinds to accelerate time-to-market for building engaging dual-screen experiences with Apple TV and AirPlay. The availability of the dual-screen solution coincides with Brightcove's introduction of App Cloud Core, a free developer edition, also announced today at the Brightcove PLAY 2012 global customer conference. App Cloud Core enables developers to build an unlimited number of mobile applications using HTML5 and JavaScript. [See separate release]

To learn more about the Brightcove App Cloud content app platform, visit

Watch Live at Brightcove PLAY
Brightcove will be live streaming the introduction of the Dual-Screen App Solution and other new App Cloud features during the Brightcove PLAY 2012 global customer conference keynote session today from 9:00 - 10:30 am ET. Tune in live at

About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, provides a family of products used to publish and distribute the world's professional digital media. The company's products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, a pioneering content app platform. More than 4,200 customers in over 50 countries rely on Video Cloud to build and operate media experiences across PCs, smartphones, tablets and connected TVs. For more information, visit

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