skeptical" of Nintendo's upcoming Wii U console. However, he did note that in regards to console launches, "if you get it right, it's a terrific time to launch a new IP."
Eighteen years ago, Strauss Zelnick would have likely agreed with himself that launching a new IP on a new console was a good bet. At the time, Zelnick was CEO of Crystal Dynamics, a company that placed a significant amount of resources in Panasonic's 3DO video game console. In a February 1994 interview with the New York Times, Zelnick said that "one of the benefits of getting in early in the 32-bit environment is we have been able to achieve a position of market dominance, which has been quite profitable for us, not a disappointment."
This was prior to Zelnick leaving Crystal Dynamics after the 3DO system launch was deemed a massive failure. One of the company's games that released for 3DO was Crash n' Burn (seen above), a combative racing title akin to the Twisted Metal series. Zelnick said Crash n' Burn "stops short of graphic violence," when asked about violence in video games.
He added that "every editor, and I consider myself an editor, has a responsibility to society, and I realize that our games are sold to kids." Years later, Zelnick would become CEO of Take-Two, which is responsible for the Grand Theft Auto, Manhunt, and BioShock series of games.