Amazon.com has just added a new feature called Games Connect, which offers a selection of free-to-play games to customers and allows players to sign up for the games directly from the Amazon site. Titles such as World of Tanks, Stronghold Kingdoms, and Pandora Saga can now be downloaded through Game Connect.
Amazon's offered a bonus for using this new service: When players create game accounts right from the Amazon product page, the account is automatically linked to their Amazon accounts so subscriptions and purchased virtual goods are sent directly to the game without the need of additional codes. Additionally, players who use Game Connects to link their accounts to some of the games will unlock exclusive in-game content.
[Source: Amazon.com press release]