PlayFirst has announced a collaboration with Sony that will result in a new version of its popular Hotel Dash iOS title called "Hotel Transylvania Dash," for a tie-in with the upcoming movie of the same name. The game will feature Hotel Dash's gameplay, along with new images and new assets directly from the Hotel Transylvania movie.
This is the latest in a series of partnerships between major movie studios and iOS developers. Doodle Jump was the first big title to reveal a movie tie-in, and since then, other brands have teamed up with (mostly animated) movies, including Angry Birds Rio, and the recent Temple Run Brave.
It's usually a smart move for both companies, bringing attention to the movie through the games, and bringing more players to the games through the movie's marketing department. With the success of this plan so far, we can probably expect to see more of this type of collaboration in the future. Hotel Transylvania Dash should be out soon.