Latest in Cellphone

Image credit:

Nokia wants to become the 'where?' company, Lumias to become sensor masters

15 Shares
Share
Tweet
Share
Save

Sponsored Links

Nokia is still taking its lumps in earnings, but CEO Stephen Elop has an idea as to how the troubled phone giant can carve out its slice of the smartphone market: like a real estate agent, it's all about location, location, location. As he outlined in the company's fiscal results call, the aim is to make Nokia the "where?" company -- the go-to for location-based services, whether it's Drive, Transport or anything else that locks in on our whereabouts. Facebook and Google are the "who?" and "what?" companies, Elop says. He also imagines that his own firm "could be a leader" in sensors as a whole, tracking subtler cues like the owner's pulse rate. Whether or not Nokia puts itself in front through positioning, the executive gave a small tease of the future during the call -- the next wave of Lumia phones will have "more differentiation," and both Windows Phone 7.8 as well as Windows Phone 8 will make their way to budget Nokia hardware.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
15 Shares
Share
Tweet
Share
Save

Popular on Engadget

The best smart home sensors for Alexa

The best smart home sensors for Alexa

View
Runkeeper drops its Wear OS app due to a 'buggy experience'

Runkeeper drops its Wear OS app due to a 'buggy experience'

View
Drako's GTE electric supercar will be a four-motor, 1,200HP monster

Drako's GTE electric supercar will be a four-motor, 1,200HP monster

View
Nintendo says there is no Switch exchange program

Nintendo says there is no Switch exchange program

View
IKEA creates a business unit devoted to smart home tech

IKEA creates a business unit devoted to smart home tech

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr