Gazillion founder David Brevik opened up in an interview at Comic-Con, talking about Marvel Heroes' strong suits (pun intended). When asked about how this title will keep players coming back for more, Brevik said "It's very Diablo-like: random levels and lots of items that drop. It's very addictive gameplay, as well as lots of endgame content that we haven't talked about yet."
Brevik also discussed the game's story, which pits players against a nefarious plot by Doctor Doom. The key parts of the story will be told in over an hour's worth of motion comics. The team is strongly leaning on the Marvel IP to draw in fans and is relying on well-known heroes and classic locations to make geeks happy.
When asked why players will not be allowed to make their own superheroes but instead will be forced to play one of Marvel's pre-existing characters, Brevik said that the game's system is just more compelling. While he admits that there could be 20 Spideys all in the same area, he points out that players have the option of switching their active character or choosing a different costume.
You can watch the full video after the jump!