Latest in Advertising

Image credit:

Google revamps Play Store developer rules, looks to banish intrusive advertising

12 Shares
Share
Tweet
Share
Save

Sponsored Links

Google has tweaked the developer policy for the Play Store with an eye on reducing intrusive advertising, spoof apps and clarifying subscription cancellations. Apps that pass themselves off as others, or are "confusingly similar" will now be pulled, so say goodbye to those thousand instances of Angry Byrdz. Adverts that pop up in your notifications window, like Airpush and KDDI's au one now make their way onto the verboten list. It's also clarifying that when users cancel their subscriptions, they won't be refunded for the current billing period, but will continue to receive what they'd paid for until the term expires. Developers now have 30 days to comply with the changes, after which point apps that are found to be in violation will be pulled by Mountain View's overlords.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
12 Shares
Share
Tweet
Share
Save

Popular on Engadget

'Red Dead Redemption 2' photo and story modes come to PS4

'Red Dead Redemption 2' photo and story modes come to PS4

View
TiVo's iPhone app finally streams shows using cellular data

TiVo's iPhone app finally streams shows using cellular data

View
'Fortnite' adds lightsabers following Star Wars event

'Fortnite' adds lightsabers following Star Wars event

View
A 'Snow Crash' TV series is coming to HBO Max

A 'Snow Crash' TV series is coming to HBO Max

View
New Orleans declares state of emergency following cyberattack

New Orleans declares state of emergency following cyberattack

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr