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DirecTV waves goodbye to 52,000 subscribers in first ever net loss of customers

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Viacom's frenemy, DirecTV, has announced that it suffered a net loss of subscribers for the first time in its history. The revelation came in its second quarter filing, which claimed that the exodus is actually a purge -- due to a tighter credit policy and a change of focus toward "higher quality" customers. The dip in numbers hasn't hurt the balance sheet, however, with revenues up seven percent to $5.65 billion, leading to a net profit of $604 million. This time out, there's no reference to the recently-minted deal to keep Viacom's stations on the service, believed to be in the region of $600 million per year -- but we expect it to appear on the books in the next quarterly report.

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