initial removal of subscriptions from the Station Cash store, Sony Online Entertainment is giving players a heads-up about the impending removal of expansions and DLC packs. Starting on Monday the 27th, players will no longer be able to purchase any expansions for EverQuest or EverQuest II or DLC packs for DC Universe Online using Station Cash. The company explains that the change is due to the substantial cost of the content development, the need to protect revenue, and the competing desire to continue running player-loved Station Cash promotions.
Along with the notification, SOE is offering a 50% off sale on expansions and DLC packs from now through 2:59 a.m. EDT on Monday, August 13th. Players can take advantage of this offer with either cash or their saved SC, but only for this limited time. After that, all purchases will be cash-only.
[Thanks to Paul for the tip!]