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World of Tanks was rejected by publishers as 'cheap Asian stuff'


Since its release at the end of 2010, Russian tank MMO World of Tanks has grown to become a global sensation with over 35 million users worldwide. The incredible success of this free-to-play giant has gone on to spawn upcoming offshoots World of Warplanes and World of Warships, but you might be surprised to hear that western publishers initially rejected the game.

At GDC Europe today, CEO Victor Kislyi revealed that Western publishers originally didn't accept the game because of its free-to-play business model. "They were very arrogant," Victor explained, adding that the game "was described as cheap, Asian stuff." The rampant success of World of Tanks and the free-to-play business model has since grown from a studio with 120 employees into a global business with over 1,000.

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