Nintendo's digital distribution scheme for retail games has had a relatively slow start in Japan. Nintendo president Satoru Iwata told the Wall Street Journal that digital sales of New Super Mario Bros. 2
, which was released in the region on July 28, have made up 5% of the total. Iwata seemed all right with this result: "This initial offering going forward, we've gotten a good reaction going," he said.
The other new retail/digital game, the Brain Age
sequel Demon Training
, has sold approximately 20% of its total audience digitally. Iwata believes the reason more people opted for the downloadable version of that game is the convenience of playing the daily challenges without swapping cartridges.