Those who report infringement will be provided with a reference number, and contact with the maker of the disputed app will be given to the person who reported the infringement. Apple says contact with the App Store's legal team should be made by email from that point forward with the reference number.
Other iTunes copyright infringement can be reported through another site.
Hopefully, this will make it easier to cut down on the amount of ripped-off apps that appear in the App Store. Companies such as RealMac Software and Breaking Art have had near-cloned versions of their apps appear this year.