ArenaNet is launching an all-out assault on subscription MMOs, according to a forum post by game designer Colin Johanson. "Guild Wars 2 will feature consistent free content updates and in-game events going forward. Our goal is to make it so you get more from GW2 for free than you get from a game you pay a subscription for," he told fans.
The company isn't abandoning the concept of profit for a barter economy just yet, though. The Black Lion Trading Company will feature additional offerings as well as "large-scale expansion content down the road," according to Johanson.
"We do appreciate that you'd like to buy lots of new content, but we'd prefer to give a lot of it to you for free, because that's what we think a responsible MMO company does," he said.
[Thanks to Jamal for the tip!]