Star Wars: The Old Republic, the BioWare facility in Galway, Ireland, is expanding and converting to house EA's European customer support needs for all of its major titles. With this move, an additional 300 employees will be hired over the next few months. The facility has also dropped its BioWare Ireland name.
EA COO Peter Moore explained some benefits of the move by pointing out that Ireland has both a good pool of talent available and the technology infrastructure needed. The Irish Government, which is focusing on video games in its plan for job growth, is supporting the move.