Twitter has ruffled a few feathers recently, so when CEO Dick Costolo took the stage at the Online News Association conference in San Francisco, he took the opportunity to put some minds at rest. First he dismissed the idea that the service would become a media company by forcing users to the site or official app for content, before reasserting his belief in syndication. Costolo then went on to imply that the reason behind the tighter (and unpopular) API controls was ensuring quality -- stating that Twitter would reach its full potential now there's more control over how tweets are delivered. With boots strapped, we can look forward to some new features, such as the option to curate messages that are published (such as during live events) plus tweets with interactive features like polls during live sports games. The famous 140 character limit is to remain, but will also serve as a "caption for additional functionality." Perhaps of most interest to disenfranchised developers, however, was the mention of application functionality in tweets, where short messages could contain small interactive apps. Something for devs to get potentially get back on board with? We hope so. But until further details unfold, we're still left considering our options.