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Redbox Instant targets launch by year-end, blends subscription streaming and DVD rentals with VOD

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The last concrete details we'd heard about Redbox Instant was that it was entering internal alpha testing, but now Verizon exec Eric Bruno has revealed more background information. Previous info indicated the service would focus more heavily on movies than the back catalog of TV shows that is a part of Netflix Watch Instantly and Amazon Prime Instant Video, and Bloomberg reports Redbox will break with their models by paying its content providers per subscriber cable TV-style, instead of a flat rate decided up front. What customers will get is a monthly subscription and allotment of disc rentals from Redbox's kiosks, as well as access to VOD movie rentals and downloadable purchases through the service. The alpha test is currently in the hands of about 500 Verizon employees, with plans for a short public test before launching in a late November / mid-December time frame. The main unanswered question however is how much it will all cost, but knowing what we do now -- how much are you willing to pay?

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