David Icke, a former sports presenter and political personality in the UK, launched a scathing attack on Sega and Creative Assembly for denying him rights to a song used in Medieval 2: Total War. Icke planned to use the song "We Are All One" by Angela and Jeff van Dyck in an upcoming anti-war talk at Wembley, London. Sega, who owns the rights to the song, blocked him from doing so. Icke claims on his website this is because Sega didn't want its music to be "associated with a controversial figure."
Icke does have a few controversial ideas. For one, Icke happens to believe that Earth is secretly being ruled by reptilians who've ingratiated themselves into governments across the world, including America's. He also claimed to be the "son of the Godhead," and once warned viewers on British national television they were all going to suffer at the hands of earthquakes and tidal waves.