Well, it's hardly a secret that customers are unhappy with Apple's new mapping solution in iOS 6. And, while the company has admitted that, perhaps, it's not quite up to snuff yet, it has played down Maps' flaws and urged customers to be patient. Today, in an open letter to the Apple faithful, Tim Cook struck a far more candid and conciliatory tone, apologizing for failing to deliver a "world-class" product. Cook went so far as to suggest that unhappy customers could check out offerings from competitors like Bing, MapQuest, Google and Nokia -- at least until Cupertino sorts this mess out. You'll find the complete text of the letter after the break.
Update: As CNET reports, Apple has now also gone one step further and added a new list of featured mapping alternatives to the App Store, including apps from TeleNav, Garmin, Magellan and others.
You can read our editorial on Apple apologies since the launch of the iPhone here.