Apple changes Maps copy, no longer "most powerful"

Apple toned down the description for its new Maps app and no longer claims that the app is "the most beautiful, powerful mapping service ever." As noted by CNET, Apple's website now says that Maps features "a beautiful vector-based interface that scales and zooms with ease."

This revision follows an apology letter from Apple CEO Tim Cook, who said Apple fell short on its commitment to "make world-class products that deliver the best experience possible to our customers." He added that the company "will keep working non-stop until Maps lives up to the same incredibly high standard."

The apology and website changes are in response to criticism of the Maps app in iOS 6, which replaced the Google-based Maps in iOS 5. The latest version of Maps includes turn-by-turn directions, but lacks the robust POI information and street level details found in the Google version of Maps.