Latest in 4k

Image credit:

CEA officially brands 4K as Ultra HD, gets ready for a flood of new displays at CES

39 Shares
Share
Tweet
Share
Save

Sponsored Links

Now that HDTV is "the new normal" according to Nielsen (its most recent stats say more than 75 percent of US households have one) then naturally, it's time to upgrade to 4K. This week the Consumer Electronics Association officially dubbed such screens -- with characteristics including at least eight million active pixels, and 3,840 x 2,160 resolution, among other things -- Ultra High-Definition, or Ultra HD in order to help educate consumers about the new tech. The ITU already laid down its spec recommendations for Ultra High Definition TV so the industry should be able to move forward in unison pushing super high-res displays across the land. Of course we did say "should," and Sony is already informing media outlets that it plans to market its 4K products as "4K UHD." Whatever it's called, we saw 84-inch screens from multiple manufacturers announced recently, and with the CEA's announcement we're penciling in a few more pixel-dense models for the big Las Vegas show in January.

Show full PR text

SONY STATEMENT: Sony 4K UHD
Sony 4K UHD: As leaders at the forefront of new display technology such as HD, 3D and beyond, we laud the CEA's efforts to come up with a common language to describe the next generation high-definition technology, however, to ensure clarity for consumers and delineate between today's and tomorrow's technology, Sony will continue to use the 4K moniker for its products and will market its future products as 4K ultra high-definition (4K UHD).

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
39 Shares
Share
Tweet
Share
Save

Popular on Engadget

The 2019 Engadget Holiday Gift Guide

The 2019 Engadget Holiday Gift Guide

View
Save up to $300 on Vizio soundbars with these early Black Friday deals

Save up to $300 on Vizio soundbars with these early Black Friday deals

View
Adobe explains how it plans to improve Photoshop on iPad

Adobe explains how it plans to improve Photoshop on iPad

View
Microsoft delays Surface Earbuds until spring 2020

Microsoft delays Surface Earbuds until spring 2020

View
'Half-Life: Alyx' is a VR prequel set before the events of 'Half-Life 2'

'Half-Life: Alyx' is a VR prequel set before the events of 'Half-Life 2'

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr