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IDC: tablet shipments up 6.7 percent in Q3 2012, Apple's market share drops to 50.4 percent

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Samsung may dominate Apple in smartphone market share, but the opposite is true for tablets. Third quarter figures from IDC suggest the tablet market grew by 6.7 percent during those three months, and 49.5 percent since the same period last year. Apple was responsible for over half of the 27.8 million shipments worldwide, but lost a significant amount of market share, dropping to 50.4 percent from 65.5 percent in the second quarter. IDC attributes this to consumers holding off for the iPad mini, but expects some of these procrastinators will choose Android tablets due to the relatively high entry price of $329 for the mini. Samsung was second on the leaderboard, shipping over five million tablets and increasing its market share to 18.4 percent, mainly driven by Galaxy Tab and Note 10.1 sales. Amazon and ASUS also had a solid quarter thanks to the Kindle Fires and Nexus 7, respectively, shipping around 2.5 million tablets a piece. Lenovo's presence in China meant it closed out the top five, with modest growth from the same period last year. Apple may still be the biggest player in the tablet market thanks to the iPad brand, but with the significant decline in market share this quarter, it seems IDC's predictions might slowly be coming true.

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