Halo 4 has earned $220 million globally during its first 24 hours on sale. Microsoft expects the game to reach $300 million in global sales by tomorrow, making it "the biggest Halo launch in history." The company estimates the Halo franchise has earned around $3.38 billion.
Although Microsoft doesn't mention how many copies of the game it sold, it does say over 4 million people played online during the first 5 days of availability. The math isn't simply a case of taking the gross and dividing by $60, however, since the limited editions of the game go for $100, and then there's the question of whether the Halo 4 console bundle ($400) and Halo 4 War Games Map Pass ($25) are included in that total.
"We're thrilled that Halo 4 has emerged as the biggest U.S. entertainment launch of the year," said Microsoft Studios VP Phil Spencer, knowing full well that moment is fleeting. Like, as in the next 24 hours.
Tomorrow Activision launches Call of Duty: Black Ops 2, which, the company stated during a recent conference call, is expected to sell better than last year's Call of Duty: Modern Warfare 3. For the sake of comparison, MW3 grossed over $775 million worldwide in a week (besting the $650 million record set by Call of Duty: Black Ops and the $550 million by Modern Warfare 2 the year prior to that).