Latest in Camera

Image credit:

NEC outs cloud computing facial recognition service for merchants

29 Shares
Share
Tweet
Share
Save

Sponsored Links

NEC has launched a $880 per month service in Japan that lets merchants profile customers using just a PC and video camera. The system uses facial recognition powered by the company's cloud computing service to estimate the gender and age of clients, along with the frequency of their shopping expeditions across multiple locations. The firm developed the "NeoFace" tracking software in-house, claiming it was the highest ranked facial recognition system in NIST and that it plans to use it for other services like "intruder surveillance" in the future. NEC added that face data is encrypted so it can't be "inadvertently disclosed," and is strictly to help retailers fine-tune their marketing strategies. After watching the system pick off face after face in the video after the break, we just hope it doesn't go rogue.


Source: Diginfo
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
29 Shares
Share
Tweet
Share
Save

Popular on Engadget

Nintendo says there is no Switch exchange program

Nintendo says there is no Switch exchange program

View
IKEA creates a business unit devoted to smart home tech

IKEA creates a business unit devoted to smart home tech

View
US will reportedly give Huawei another temporary reprieve

US will reportedly give Huawei another temporary reprieve

View
The next Apple Watch may come in titanium and ceramic models

The next Apple Watch may come in titanium and ceramic models

View
Behind the wheel of VW’s electric dune buggy prototype

Behind the wheel of VW’s electric dune buggy prototype

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr